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W&D Weekly
January 13, 2016
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Window & Door rounded up an exclusive preview of the products from window and door manufacturers exhibiting next week at the 2016 International Builders Show, held at the Las Vegas Convention Center, Jan. 19-21. See the products...
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The Talk

By Susan MacKay

Anyone in the distribution chain of fenestration products, whether manufacturer or distributor, has probably been asked many times: “What’s the warranty?” The inquiry refers to the express warranty for the product, which details on paper what a manufacturer will do if something goes wrong with the fenestration product (and installation, if those services are provided).

Have you ever stopped to consider why fenestration manufacturers provide an express warranty? It would be so much easier (think: less time, less money) if a manufacturer’s responsibility ended at the point the product left the factory, so there must be a good reason for providing an express warranty.

An express warranty can serve several purposes, and it is up to the manufacturer to decide how to balance the needs of both the company and the users of its products. The warranty tells the product user what the manufacturer will do in the event that identified conditions arise (and what problems will not be addressed by the manufacturer).

The promises represented within the warranty are often used as a marketing tool to support product sales. A warranty can also manage legal issues. A thoughtful express warranty will cover all of these areas, and possibly more.

Whatever your priorities, it is important for fenestration manufacturers to review their goals and the written warranty periodically to determine whether revisions (or an overhaul) are called for due to changes in the fenestration market, within the company itself, or in the law.

What do you think about warranties? Take this week’s poll, leave a comment and/or email your thoughts on the subject.

What is the number one reason your company provides an express warranty?
To say what the company will do if a warranted condition arises.
To use as a sales and marketing tool to sell fenestration product.
To address legal issues, such as disclaimers and limitations on remedies.
Other (please explain in the comments section).

What Information and Programs from Window & Door and the WDDA Are Most Useful in Your Business?
Over half of the respondents to last week's poll are looking forward to new product information, business strategy ideas and networking opportunities from Window & Door Magazine and the WDDA.
Read the Full Results

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