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W&D Weekly
April 6, 2016
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FROM WINDOW & DOOR MAGAZINE
Progress on the Road to Normalcy

Depending on who one listens to, one could believe that the economy is either circling the bowl or firing up at the launch pad. The best focus in the midst of all of this confusion may simply be to regain some sense of normalcy. To get there, William B. Greiner suggests that we adopt the strategy of “Head Down, Eyes Up, Making Progress.” Read More

 
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Product Spotlight
Visions 3500 Series from Weather Shield

Weather Shield Windows & Doors offers the Visions 3500 Series of vinyl windows and doors, available in double hung, single hung, casement, awning, single slider and direct-set picture windows, and traditional and French-style sliding patio doors. Features include multi-chambered 3 ¼-inch frames with fusion-welded corners and steel-reinforced meeting rails, an inverted constant-force balance system on double and single hung windows, and a choice of 58 exterior colors and seven hardware colors. 

 
The Talk

By Angela Dickson

As we find ourselves in the midst of The Window Safety Task Force of the National Safety Council’s Window Safety Week, held each year during the first full week of April, we are reminded of the importance of letting customers know the best ways to use our products to keep children safe. 

Falls from a window can result in serious injury or death and pose an especially dangerous threat for children. Every year, about eight children under the age of five die from falling out a window and more than 3,300 are injured seriously enough to go to the hospital, according to Safe Kids Worldwide’s 2015 Report to the Nation

This is why the task force created resources that can be used during Safety Week and throughout the entire year to spread the message of window safety. The Window Safety Task Force encourages manufacturers to share the following tips:

  1. When young children are around, keep windows closed and locked.
  2. When opening a window for ventilation, use those located out of a child’s reach.
  3. Avoid placing furniture near windows to prevent young children from climbing.
  4. Don’t allow children to jump on beds or other furniture to help reduce potential falls.
  5. Don’t rely on insect screens to prevent a window fall. Insect screens are designed to keep bugs out, not to keep children in the home.
  6. Supervise children to keep child’s play away from windows, balconies or patio doors. 
  7. Install ASTM F2090 compliant devices designed to limit how far a window will open. Or, use window guards, which have quick-release mechanisms in case of fire or other emergencies, to help prevent a fall.
  8. Teach children how to safely use a window to escape during an emergency, such as a fire.

Join the Window Safety Task Force in educating homeowners to avoid preventable falls. 

Help spread the word by adding the Window Safety Task Force’s social media messages to your company pages. You can find them on Twitter or Facebook.

What are you doing to raise window safety awareness this week and throughout the year? Weigh in on this week’s poll, post a comment and/or email your thoughts on the subject. 

Is your company participating in Window Safety Week?
Yes.
No.
 

Do you use content marketing to boost your business?
Half of the respondents to last week's poll do use content marketing to boost business, and say it works well. Read the Full Results

 
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