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W&D Weekly
August 3, 2016
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The Latest
Nominations Open for Dealer of the Year Awards
Window & Door magazine and The Window & Door Dealers Alliance announce that nominations are now open for the Dealer of the Year Awards through August 15. In order to be recognized for excellence in marketing, customer service and installation, or for innovative thinking, integrating technology, charitable outreach or overall excellence in your market, submit a nomination today. Nominate a Company
 
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News
Pella Acquires Reilly Windows & Doors
 
In NFRC Interview, PPG's Paul Bush Sees New Opportunities After Vitro Sale
 
MFG Day Officials Seek Endorsing Manufacturing Companies
 
U.S. Residential Window and Door Demand to Reach $25.6 Billion by 2020
 
WDDA Welcomes improveit 360 as Gold Sponsor for Window & Door Dealer Days
 
Product Spotlight
Window and Door Sealant by Premier Building Solutions
Premier Building Solutions offers its XtraBond100, a premium grade multi-purpose siliconized acrylic latex sealant engineered to provide excellent adhesion to vinyl, aluminum, wood, sheet metal and most common building materials without the need of a primer. The company calls it the next generation of window, door and siding sealant and reports it offers maximum durability and application performance even in severe weather conditions. The new formula cleans up with water, is paintable, mildew resistant and cures quickly, according to the company.
 
The Talk

By Welton Hong, Ring Ring Marketing

Your website’s page load speed is critically important to the effectiveness of your business website in two major ways: it contributes directly to visitors’ experiences and affects search engine optimization. Many visitors won't wait around for even an extra couple of seconds for a page to finish loading. 

Page speed also matters to Google because it matters to visitors. And, how well your window and door website works goes a long way toward establishing authority with leads; page speed is an important aspect of that.

Many different elements can affect how quickly your site's pages load. The top four are:

  • Your website host: A budget-based host might save money, but cheaper hosts also tend to run slower. If your site isn't running quickly enough, you might need to change hosts or pay for a faster package.
  • Uncompressed images: High-definition images that haven't been compressed slow page speed, particularly if you have lots of them (such as in a product image gallery).
  • Plugins: Running a number of plugins on your site can diminish page speed, especially if any use Flash.
  • Ad abundance: Having many ads on the site can weigh down its performance. Beside bothering your visitors, having too many ads will also slow your page speed.


What to do? 
The first step to resolve the issue is to determine how good (or bad) your site's page speed is currently. Google's PageSpeed Insights tool is comprehensive and free, so start there. Other complimentary tools include the Pingdom Website Speed Test and WebPagetest.

If you find your page load speed could be improved, speak with your webmaster and a digital marketing expert to determine what changes will give you the best bang for your SEO buck. Even small alterations can go a long way toward speeding up your site and keeping visitors—and Google—happy.

Leave a comment online, email your thoughts and/or take this week’s poll. 

How fast do your website's pages load?
At least average or better
Below average, so we'll plan to improve it
Below average, but we're not worried about it
Not sure

How Many of Window Jim's Installation Tips Do You Incorporate on a Regular Basis?
More than half of the respondents to last week’s poll report "most." Read the Full Results

 
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