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W&D Weekly
August 31, 2016
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From Window & Door Magazine
Building the Workforce

In the latest installment of From the Field, Jim Snyder shares seven tried-and-true tips on how to train and motivate unskilled laborers. Read More

 
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News
Window & Door Dealer Days Keynote Panelists Announced
 
PGT Industries Appoints New Vice President of Sales
 
Roto North America Hires Senior Product Engineer
 
NFRC Adds New Staff in 2016 to Add Depth to Current Team
 
Andersen Releases 2015 Corporate Sustainability Report
 
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The Talk

By Welton Hong, Ring Ring Marketing

Have you heard about the changes on Angie’s List? The site’s paywall was recently removed, providing homeowners free access to Angie’s List—what used to cost about $40 per year. As the owner of a window and door company, this change could have a direct impact on your online presence.

Angie’s List is a hub for businesses in the home services market and is a great place to connect with potential customers. Consumers visit the site to look for general information about and see reviews of service providers and contractors in their local area.

Service providers have the option to post information about their businesses. But, even if a contractor hasn’t proactively set up a presence on Angie’s List, it is possible that there might be a listing anyway. This is because customers can post reviews, and Angie’s List creates an area where all of the reviews can be consolidated for a specific contractor.

Now that the pages on Angie’s List are available to the public, it is possible that the listings could hold weight in search engine rankings. Since the best way to grow your company is by increasing your presence in the search results, it’s important to make sure that your listing is optimized with the right keywords and good, accurate information.

The posted customer reviews can also help with brand management, creating the right reputation to help you attract more customers. You might even consider a proactive approach to ask customers to leave reviews on Angie’s List so that you can develop a stronger reputation.

It is hard to know what the long-term results will be because of this change. But, there are many search engine experts who see that Angie’s List could be a big player in search results in the future. Make sure that you are staying ahead of the trend by managing your Angie’s List page.

How do you think the change to Angie’s List will affect your business? Do you use the site as part of your current business plan? Weigh in on this week’s poll, post a comment and/or drop a line with your thoughts on the subject.

Is Angie's List Part of Your Online Marketing Plan?
I've been paying for Angie's List for years and it is a great source of online leads.
I have used Angie's List but didn't get many leads from the listing.
I've never used Angie's List but I'm interested in trying it now.
I'm not interested in using Angie's List.

Is Your Field Takeoff Method Now Digital or Still Analog? 
Almost half of the respondents to last week's poll say they are straddling both worlds. Read the Full Results

 
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