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W&D Weekly
October 12, 2016
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From Window & Door Magazine
Innovation on Display: GlassBuild America Product Preview
GlassBuild America 2016 will showcase the latest products and services to meet the needs of the changing market. In addition to featured Innovative Products—which showcase latest innovations in performance and efficiency, design innovation, sustainability, new technology and solar integration—there are several new product launches to be unveiled on the show floor. See the Products
GlassBuild America Heads to Las Vegas Next Week
Endura Products Files Patent Infringement Lawsuit
Loewen Updates La Loma Brand as Loewen Vero Collection
The Earthwise Group Offers Passive House Windows
Roto Introduces New Sliding Patio Door System
Crystal Windows Pennsylvania Celebrates First Anniversary
Product Spotlight
LaCantina Doors Puts a New Spin on Vinyl
LaCantina’s new vinyl folding system brings high-quality contemporary styling to the vinyl door market. Designed to appeal to the needs of a broader market, LaCantina’s vinyl system performs well in all environments, matches popular vinyl window packages and is the ideal solution for home renovations and new construction.
Featuring contemporary styling, a narrow 2 15/16” stile and rail profile, exclusive new hardware package and standard dual-glazed Lo-E glass, LaCantina Vinyl is available in standard and custom sizes up to 8’ tall and 18’ wide. Read More
The Talk

By Welton Hong, Ring Ring Marketing

Having been a guest speaker at window and door tradeshows several times, including at Window & Door Dealer Days, I’m greatly looking forward to attending this year’s event in Las Vegas next week, October 19-21.

At previous events, I’ve spoken at length about internet marketing techniques that work best for W&D businesses, such as website conversions, pay-per-click advertising and reputation management. Every time, I’ve been blown away by how interested people are in learning these key techniques. 

I always make a point of explaining marketing techniques in a very layperson-friendly way that lets business owners take action immediately. If something’s too complicated or requires lots of additional research, it most often never gets put into action. Attendees have always been hungry for information on what works best to grow their businesses. 

While I’m taking a break from speaking this time around, I’m excited that I’ll have more time to meet with all sorts of window and door industry professionals, to learn more about the challenges they face, and to explain how online marketing can help their businesses grow.

My previous visits to industry tradeshows have been extremely fulfilling. I’ve learned more about the wonderful people who operate window and door companies and, in particular, I’ve learned how incredibly hard they work. Hard work has always been important to me, so it’s impressive to see the long hours and tireless work ethic employed by business owners and staff.

The downside to working such long hours, of course, is that business leaders rarely get a free minute to step back and focus on employing new techniques to grow the business. It’s hard to do that when you’re so busy providing amazing service.

But attending tradeshows such as Window & Door Dealer Days is so vitally important, too. It’s a chance to step back and see the big picture. It’s the perfect way to learn from industry leaders about what works best—and what doesn’t—helping to determine the best use of your budget and your time.

If you’ll be at the event, please make a point of stopping by and saying hi. I’m looking forward to seeing you. 

Weigh in on this week’s poll, post a comment and/or send an email with your thoughts.

For those attending Window & Door Dealer Days or another tradeshow, what's the main reason you're going?
Opportunity to network with suppliers and/or dealers
Learning new information and techniques from guest speakers
Marketing my business to potential business partners
I just like traveling to tradeshows and having fun in Vegas

Would You Say Your Company Has a "Content Culture" Regarding Its Marketing Program?
Nearly 30 percent of the respondents to last week’s poll said they "have a way to go" in developing their content marketing program. See the Full Results

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