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W&D Weekly
January 18, 2017
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The Latest
Window & Door Takes on IBS

Window and door manufacturers showed off their latest innovations to the nearly 80,000 attendees of last week’s International Builders Show, part of the National Association of Home Builders’ Design & Construction week. Window & Door covered 569,000 net square feet to bring you our takes on the show. See the Highlights

Window & Door Preps Top 100 List
Window & Door magazine opens its annual Top 100 Manufacturers survey, available now through January 25. Manufacturers that want to be considered for the 2017 Top 100 Manufacturers list, to be published in the March/April issue, are encouraged to submit their information today. Submit Information

 
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More News
ProVia Receives Energy Star Award
 
Andersen Receives Best of IBS Award
 
Brinks Home Security Smart Lock Receives Best of IBS Award
 
Gerkin Windows and Doors Expands Plant
 
Masonite Launches Heritage Series Fiberglass Entry Doors
 
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Product Spotlight
Introducing Blink Blinds + Glass by ODL
The latest innovation in windows and blinds.
 
Blink™ Blinds + Glass is backed by ODL’s 70 years of reliable products for the door glass industry and 20 years of experience in blinds-between-glass. Blink is the newest blinds-between-glass solution for windows. Blink is available in custom sizes and colors, with multiple glass options, no minimum orders, and delivery within 8 days. Blink is the perfect way to extend window product lines with little risk.
 
To get started with Blink, visit blinkodl.com.
 
The Talk

By Welton Hong, Ring Ring Marketing

When it comes to successfully marketing your company, your domain name matters—a lot. Domain names have an extraordinary impact all over the internet in regard to click-through rates, search and social media results, referring links, branding and even offline advertising.

While changing your domain name will affect SEO and related matters in the short term, if your current domain name isn’t optimized for maximum effectiveness, you’re better off making the change. Here are the top five considerations to make in regard to your domain name:

• A domain name should stand out as an actual brand, not a list of generic keywords. It needs to be relevant to your window and door business, but also unique and memorable.

• It is also important for it to be easy to pronounce. Something that’s hard to pronounce—or, worse, hard to spell—doesn’t stick with customers and is hard to market. Avoid anything confusing, such as whether a symbol is the letter O or a zero.

• Keep it tight. Shorter is always better, but never sacrifice clarity for the sake of brevity. Avoid using strange abbreviations and go with the tightest domain name option that’s still relevant and clear.

• While there are plenty of extensions available to business owners, including .biz, .com remains the default option for the majority of consumers. When in doubt, go with the easiest option and stick with .com.

• If you’ve found the perfect domain name, but it sounds similar to another established brand, best to steer clear and go a different route. Focus on establishing your own unique brand and avoid legal repercussions in the process.

What do you think? Does your company apply the above principles to its domain name or could it use some work? Take the survey, post a comment and/or send an email with your comments.

Is your domain name effective?
I'm perfectly happy with our current domain name
Our domain name isn't the best, but it's probably not worth the change
Our domain name would benefit from a change
I can't even recall what our domain name is - is that bad?
 
 
Is E-Commerce a Serious Threat to Window and Door Specialty Retailers? 
40 percent of respondents to last week's poll say no. Read the Full Results
 
 
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