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W&D Weekly
February 8, 2017
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From Window & Door
The Industry Pulse

Despite some challenges and the ambiguity of the near future, sales are widely up across the industry, companies are seeking to hire and there are more products available to the market now than ever before, as detailed in this year’s Industry Pulse report. Read More

 
The Latest
NGA and GANA Appoint Joint Task Force
The National Glass Association and the Glass Association of North America have together appointed a joint task force to optimize service to members of both organizations, and to coordinate advocacy and technical support, along with education and training initiatives for the glass and glazing industry. This includes exploring a combination of the two organizations. Read More
 
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More News
Koch Industries Completes Acquisition of Guardian
 
Vytex Windows Opens Cleveland Facility
 
Keystone Certifications Inc. Welcomes Tracy Rogers and Jon Martini
 
Veka Training Manager Receives Leadership Award from German American Chamber of Commerce
 
Product Spotlight
High Performance Turbo Welders by Sturtz Machinery Inc.
Sturtz Turbo Welders provide high-speed, accurate welding to increase throughput in a standard machine footprint, according to the company. These high-performance machines are said to reduce overall welding cycle time by approximately 30 percent by utilizing high-speed servo motors in place of cylinders and increasing the welding temperature from what is seen on conventional welders. They are available in horizontal and vertical configurations. The horizontal machines can be used as standalone welders or as part of a high-speed automated welding and cleaning line.
 
The Talk

By Todd Bairstow, Keyword Connects

We all know how important SEO has become for window and door businesses. Homeowners are flocking to the web to do research on companies, products and contractors before they ever make a purchasing decision. 

Now, mobile devices are rapidly changing the game. In fact, more than 50 percent of all online searches are occurring on a mobile phone, according to statistics from Smart Insights, smartinsights.com. To keep up to speed, the following are five online marketing trends that window and door replacement contractors should consider for effectively reaching prospects and driving leads.

  • Mobile advertising is becoming critical to targeting online homeowners.

More homeowners than ever are using their smartphones and mobile devices to make decisions, even about big ticket items like windows and doors. And, even an increasing percentage of older homeowners are also acclimating to mobile commerce. In our experience, 25 percent of leads for products for the 75-plus age category come in via mobile. 

  • Google favors mobile-optimized websites and online media offerings.

Google penalizes websites that aren’t optimized to their standards, which means lower Google rankings, fewer clicks and less leads for sites that aren’t mobile responsive.

  • Google Pay-Per-Click changes are making waves.

Last year, Google made major changes to their Pay-Per-Click Adwords program. Expanded text ads, new extensions and call functionality are making paid ads more effective. They are taking up more space and driving more leads than ever before.

  • Scheduling online appointments is going to become a big deal for homeowners.

Online scheduling has gone main stream in a number of other industries. Millennials book restaurant reservations, healthcare and grooming appointments and even fitness classes online. As they grow into tomorrow’s homeowners, they are going to demand online scheduling for home services as well. 

  • Homeowners want an offline response faster than ever before.

A company can have the best online rankings and media buys in its market, but if the phone follow-up isn’t strong, it will cost money. When a homeowner submits an online form, they want to hear from you in seconds, not minutes or hours. Every delay gives that homeowner a reason to call another company. A warm, friendly, sales-trained voice that calls back immediately wins every time.

How accessible is your company to mobile prospects? Are you seeing these same trends in your business? Weigh in on this week’s poll, post a comment or email your thoughts on the subject.

How well optimized do you consider your online programs to be for mobile prospects?
Totally responsive and totally prepared
We're getting there
Not optimized for mobile at all
I have no idea
 
 
Which of the Following is True of Your Installers?
Over 50 percent of respondents to last week's poll say their installers are "tough as nails." Read the Full Results
 
 
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