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W&D Weekly
March 8, 2017
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From Window & Door Magazine
Five Keys to a Great Showroom
For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer. Four Window & Door Dealer of the Year award winners share their best practices for creating a showroom that makes the sale. Read More

More News
Jeld-Wen Annual Sales Up 8.5 Percent
Continental Purchases Hornschuch Group
TigerStop Opens New Office in Mexico City, Hires National Sales Manager
North East Windows Promotes Little to Director of Sales
Soft-Lite Named a 2017 Evolution of Manufacturing Award Winner
Product Spotlight
Top-Drain Sill from Quanex
Quanex Building Products introduced its Top-Drain Sill, a new entryway door component designed to eliminate errant water with two layers of protection. Its primary seal stops most water, according to the company, before a secondary channeling system drains any that may have passed. The company reports that no manufacturer adjustments are necessary, as the Top-Drain Sill is incorporated into the rail assembly.
The Talk

By Ben Landers, Blue Corona

As the CEO of a digital marketing company, I’m often asked, “what is the fastest way to generate more website traffic, leads and sales?” My typical response is, “you’re asking the wrong question.” 

Marketing is an ongoing process. The best marketers in the world track everything as accurately as they possibly can; they design and execute tests and they use the results to guide the next test. While most campaigns take time and often produce results just barely good enough to justify another test, homeruns can and do occur. For example, when my team at Blue Corona converted a handful of websites from HTTP (not secure) to HTTPS (secure), the results were surprising. Read More

Do you have a secure website (an HTTPS site)?
No, but I want to learn more about switching
No, and I don't want to convert
I don't know what an HTTPS site is
Should Consensus Standards that are Incorporated into Laws be Publicly Available, for Free?
Over 60 percent of respondents to last week's poll say yes. Read the Full Results

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