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W&D Weekly
May 10, 2017
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From Window & Door Magazine
Now Accepting Nominations for the Crystal Achievement Awards

Window & Door is receiving nominations for the 2017 Crystal Achievement Awards through Friday, June 16. The awards recognize residential window and door manufacturers and component suppliers for their contributions to the industry. Read More

More News
HomeAdvisor to Combine With Angie's List
New Housing Market Expected to Grow through 2019
Renovation Spending Up 22 Percent in 2016; Increases Forecast for 2017
GlassBuild America Celebrates 15 Years
Product Spotlight
Introducing Blink Blinds + Glass by ODL
The latest innovation in windows and blinds.
Blink™ Blinds + Glass is backed by ODL’s 70 years of reliable products for the door glass industry and 20 years of experience in blinds-between-glass. Blink is the newest blinds-between-glass solution for windows. Blink is available in custom sizes and colors, with multiple glass options, no minimum orders, and delivery within 8 days. Blink is the perfect way to extend window product lines with little risk.
To get started with Blink, visit

The Talk

By Bob Maisel, Fortiva Retail Credit

When customers are deciding between window dealers for a replacement or upgrade, some key factors include which financing options are available and who has the best terms. As Eric Peabody, VP of sales and marketing at Window World puts it, “Consumers expect financing as a part of their due diligence. If you don’t have it, you’re putting yourself at a great disadvantage.”

Financing has become a central aspect of promotional communications for many in the window and door industry. Phrases like “no interest” or “zero dollars down” dominate ads and websites in the window industry and beyond. These offers bring customers in the door, enable them to make a purchase immediately, and even increase their buying power for a bigger-ticket purchase.

The financial institutions that facilitate prime financing programs, such as EnerBank, Synchrony or Wells Fargo, for example, support these interest-free financing specials. When getting started with a prime financier, Peabody suggests dealers negotiate the best opportunity in terms of deals, discount rates and what it’s going to cost—for both the company and, ultimately, the customer. Read More 

Monthly Reader Poll
For the many residential window and door manufacturers that comprise our industry, Energy Star has been a way of life since 1992. Now, that program may be substantially changing or going away completely. 
The 2018 Federal budget proposal includes the possible elimination of the Energy Star program, as part of an estimated 25 percent cut to the Environmental Protection Agency, which funds Energy Star. Under the proposal, a non-governmental entity could potentially take over the Energy Star program. The budget is still under consideration and has not been finalized as of press time. However, the proposal has already generated attention in the industry.
For some, eliminating Energy Star is welcome news; others see it as a disaster. The June/July issue of Window & Door magazine will cover the potential impact of eliminating the Energy Star program. As part of that coverage, we want to hear from you. Weigh in on this month’s poll, post a comment or email us your thoughts. 
Select One
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