View Mobile Version | View Web Version
W&D Weekly
May 24, 2017
Newsletter Tools
Forward
Advertise
Subscriptions
Share this Share this Share this
Share:
From Window & Door Magazine
A Successful Exit

In running your window and door business there is only one guarantee: you eventually will exit—either voluntarily or involuntarily. In order to succeed, the business and the owner must be prepared to successfully transfer the business via an exit and succession plan. Read More

 
Now Accepting Nominations for the Crystal Achievement Awards

Window & Door is receiving nominations for the 2017 Crystal Achievement Awards through Friday, June 16. The awards recognize residential window and door manufacturers and component suppliers for their contributions to the industry. Read More

 
ADVERTISEMENT
 
More News
Industry Groups to Publish Unified Green Building Model Code in 2018
 
B.F. Rich Windows and Doors Inventory to be Sold at Auction
 
Registration Opens for the WDMA-Northeast 2017 Summer Conference
 
GlassCraft Door Company Marks 40th Anniversary
 
Windsor Windows & Doors Expands
 
ADVERTISEMENT
Product Spotlight
Automate Your Double Miter Saw Station With TigerStop
Attach a TigerStop onto your existing double miter saw and you can forget using manual stops and tape measures altogether. Simply enter the measurement you’d like to achieve, and press start. The automated positioner will move your material exactly where it needs to be for you to get a perfect cut. With TigerStop, you will increase productivity, save labor time, maximize your materials, and eliminate scrap waste.
 

 
The Talk

By Madeleine MacRae
An objection is a buying signal. It’s an indication that the client is interested in purchasing something—and likely from you—as soon as the discrepancy between your offer and their purchasing conditions is rectified.

An objection is an opening for further discovery, further information and a more refined solution. Though, this interpretation is polar-opposite of how most salespeople view and react to objections in the field. Objections are often viewed as symbols of failure, as roadblocks and as signs of the dreaded “tire-kicker” or “shopper-not-buyer.” Common objections such as price, scheduling or getting the buy-in of another decision maker often seem to poison a deal that originally seemed to be going in the right direction.

Think back to a specific situation where this has happened, where an appointment gets completely disrupted by an unexpected objection such as “the windows are too expensive.” Now think what could have been possible if you thought of the objection as a sign of genuine interest in your products. Would shifting your interpretation of the objection have significantly improved the results? Read More
 
Select One
Benefit
Hinder
Unsure (elaborate in comments section)


 
ADVERTISEMENT

 
ADVERTISEMENT
ADVERTISEMENT

 
Brought to you by the National Glass Association, publisher of Window & Door and WindowandDoor.com

For information on how to advertise in WDweekly, please contact advertise@windowanddoor.com

We welcome your questions and suggestions about the editorial content of this newsletter.
Contact Editor Emily Thompson at ethompson@glass.org

To ensure delivery of WDweekly, please add WDweekly@WindowandDoor.com to your email address book.
For more instruction on how to whitelist, please click here.

To subscribe to the print or online issues of Window & Door magazine, click here.

To unsubscribe from this email, please click here.