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W&D Weekly
May 31, 2017
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From Window & Door Magazine
Product Focus: Door Components

Browse this collection of the latest technologies and advancements in door components for the manufacture of residential doorsRead More

 
Now Accepting Nominations for the Crystal Achievement Awards

Window & Door is receiving nominations for the 2017 Crystal Achievement Awards through Friday, June 16. The awards recognize residential window and door manufacturers and component suppliers for their contributions to the industry. Read More

 
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More News
GED Appoints New VP of Marketing
 
WDMA Urges Reform of LRRP Rule
 
Global Bifold Doors Market to Grow by 2021
 
Lauren Manufacturing Offers Tuition Assistance
 
Product Spotlight
Designer Black Interior Finish by Marvin Windows and Doors

Marvin Windows and Doors expanded its interior finish offerings with Designer Black painted interior finish. The finish complements Marvin’s Matte Black finish option for window and door hardware introduced in 2016. Designer Black joins the White finish as a standard option on all Marvin pine windows and doors with a clad exterior. Windows and doors may also be ordered pre-primed to arrive at the job site.

 
The Talk

There’s been a lot of talk in the online marketing community about whether keyword rankings are as important as they used to be. Specifically, the question is whether we should bother with tracking and reporting these rankings.

The argument against doing so is that there are now many variables that keep us from determining “one true ranking.” A keyword’s rank could vary broadly depending on the type of device being used to search (device type), whether it’s being searched in a particular area (localization), or whether it’s skewed depending on the specific person searching the term (personalization).

The bottom line is that Google and other search engines now make it trickier to know how much true power any given keyword has overall. This is especially true because Google has been encrypting its keyword data for a few years now, trying to keep sites from artificially inflating their SEO.

So where does that leave us? Read More
 

Monthly Reader Poll

IoT and Industry 4.0: The Next Wave

The Internet of Things and Industry 4.0 are terms that capture the notion of an interconnected world, with links and communication between everything from appliances, telephones and vehicles to manufacturing facilities and entire buildings. The ramifications of these connections, dubbed IoT, are widespread, leading to a fourth wave in our civilization, namely, Industry 4.0.

The September issue of Window & Door magazine will explore this topic and how it relates to the fenestration industry. As part of that coverage, we want to hear from you. Do you utilize any elements of the Internet of Things in your work in the window and door industry? Weigh in on this month’s poll, post a comment and/or send an email with your thoughts.

Do you utilize any elements of the Internet of Things in your work in the window and door industry? If so, please post a comment with details about how your organization is utilizing IoT.

 

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