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W&D Weekly
August 2, 2017
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From Window & Door Magazine
Product Spotlight: Window Components

Browse the latest innovations in components for the manufacture and installation of residential windows, plus hardware options from manufacturers. Read More

 
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More News
Sunrise and Paragon to Merge
 
AAMA Updates Test Method for Water Penetration using Dynamic Pressure
 
LaCantina Doors Sponsors Ultimate Retreat Giveaway
 
Product Spotlight
ClimaCLEAR by NanaWall
NanaWall Systems’ new ClimaCLEAR is a frameless all-glass individual panel sliding system engineered for weather protection. Available for both residential and commercial use, ClimaCLEAR incorporates transparent vertical weather seals between the panels that seal the wall against wind-driven rain and reduce air infiltration, according to the company. When the system is closed, the seals are said to disappear from sight, allowing for maximum transparency with no vertical stiles to provide natural daylight, open views and a clean appearance. 
 
The Talk

By Welton Hong, Ring Ring Marketing
Link building is one of the most important facets of search engine optimization for any website, including for window and door manufacturers and dealers. Even wonderfully designed websites—those that are jam-packed with informative content and relevant keywords, lots of images and videos, and wisely chosen headlines, meta descriptions and meta tags—are missing a foundational aspect of SEO if they don’t link to other relevant sites and if no other relative sites link to them. This issue can be devastating to local search rankings and seriously depress both website traffic and conversions.
 
Sites that have great credibility rank well with Google and other major search engines. One major way they determine credibility is by your link network. If other sites don’t want to link to your site, how credible can it be? And if your site doesn’t link to anyone else, i.e. manufacturers, wholesalers, service organizations or other relevant entities, how can you prove the position you hold in the window and door industry?
 
Link building is a necessity, even though some unsavory webmasters have abused it by artificially inflating link networks through paid services.Over time, such practices have exposed a lot of myths about link building that permeate the online marketing industry. I’d like to clear a few of them up. Read More
 

Monthly Reader Poll

Energy-efficient Technology
Window and door manufacturers, suppliers and dealers use a variety of energy-efficient, sustainable or green technologies, methods or products for their work, and they do so for a number of reasons. The October/November issue of Window & Door magazine will explore this topic and how it relates to the fenestration industry. As part of that coverage, we want to hear from you. 

Do you utilize any sustainable or green technologies, methods or products for your work in the window and door industry? Weigh in on this month’s poll, post a comment and/or send an email with your thoughts.  Send us a comment or email about the topic, and we may contact you to be interviewed for the October/November issue of Window & Door magazine.
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Yes
No
 

 
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