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W&D Weekly
August 9, 2017
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From Window & Door Magazine
Traits of Top Performers

The number one false assumption that I’ve seen people make about top sales performers is that they have an it thing. While it may seem effortless and entirely natural, the truth is that nothing is left to chance. Top performers have mastered the following five steps that lead to reliable sales results.  Read More

Note: The author of this week’s featured article, Madeleine MacRae, will be an integral part of this year’s Window & Door Dealer Days, held Sept. 12-13 in Atlanta. Click here for more information on the event.   

 
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More News
FeneTech to Develop IoT Communication Standard, Host Information Sessions at GlassBuild
 
Erdman Welcomes New Western Regional Sales Manager
 
Roto North America Launches New Website
 
Kolbe Launches New Website
 
Western Window Systems Announces New Warranties
 
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Product Spotlight
Say Hello to Our New Multi-Slide Door
Low-E Cardinal IG glass with a .30 U-value. Taller and wider sizes. A design pressure (DP) rating of 50. Everything about the Series 7600, Western Window Systems’ new and completely customizable aluminum multi-slide door, is pretty amazing — especially for architects and builders looking to capture a contemporary style while still addressing energy and structural needs.
 
 
 
The Talk

By Adam Baldwin

Door and window manufacturers are failing to capture the full market for bi-fold doors due to the different terms users search for online, new data suggests. An online survey by door and window manufacturer Origin invited 500 members of the UK public to look at a picture of a bi-fold door and describe what they saw. The results showed that just 36 percent used the term ‘bi-fold door.’

Further findings from keyword research reveal how the search-term preferences of U.S. customers compare with those in the UK. In one example, 14 percent of the UK survey respondents and an average of between 1,000 and 10,000 U.S. consumers per month refer to bi-fold doors as a ‘concertina’ in their online searches.

Interestingly, while 19 percent of respondents to the UK survey described the pictured door as ‘folding track,’ U.S. consumers appear to favor the term ‘folding doors.’ This term sees between 10,000 and 100,000 average monthly searches, which represents a significant proportion of potential customers. Other search phrases entered by U.S. consumers relating to bi-fold doors include ‘patio doors’ (10,000 to 100,000 per month), ‘sliding doors’ (10,000 to 100,000 per month) and ‘bi folding doors’ (1,000 to 10,000 per month).

Manufacturers and dealers alike that do not incorporate some of these alternative terms in their online marketing and sales conversations around bi-fold doors will find themselves missing out on vital business opportunities, purely through the inability of potential customers to find the information they need. Read More

 

Monthly Reader Poll

Energy-efficient Technology
Window and door manufacturers, suppliers and dealers use a variety of energy-efficient, sustainable or green technologies, methods or products for their work, and they do so for a number of reasons. The October/November issue of Window & Door magazine will explore this topic and how it relates to the fenestration industry. As part of that coverage, we want to hear from you. 

Do you utilize any sustainable or green technologies, methods or products for your work in the window and door industry? Weigh in on this month’s poll, post a comment and/or send an email with your thoughts.  Send us a comment or email about the topic, and we may contact you to be interviewed for the October/November issue of Window & Door magazine.
Select One
Yes
No
 

 
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