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W&D Weekly

October 25, 2017
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From Window & Door Magazine
The Next Wave: The Internet of Things
The Internet of Things, Industrial Internet of Things and Industry 4.0 are terms that define a technological revolution. The fenestration industry is already realizing the impact of this technological, mechanical and digital wave, as a variety of manufacturers, dealers and suppliers can attest. Read More 
WinDoor Product Preview: Call for Entries
Companies exhibiting at WinDoor North America are encouraged to submit information on the products they will display at the show for an exclusive product preview on The deadline for entries is November 10. Submit Product Information
More News
NGA and GANA: Combination FAQs
Builder Confidence Rises Four Points in October
Remodeling Spending Momentum Expected to Grow Through 2018
Apprenticeship Expansion Task Force: Members Announced
Wind and Water Codes Covered at AAMA Conference
Assa Abloy Acquires August Home
Product Spotlight
Say Hello to Our New Multi-Slide Door

Low-E Cardinal IG glass with a .30 U-value. Taller and wider sizes. A design pressure (DP) rating of 50. Everything about the Series 7600, Western Window Systems’ new and completely customizable aluminum multi-slide door, is pretty amazing — especially for architects and builders looking to capture a contemporary style while still addressing energy and structural needs.

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The Talk

By Mike Rouech, Phire Group

For manufacturers, it can be complicated to understand the many gatekeepers influencing how their brand and products are being sold in the marketplace. Consumers are often in the hands of a dealer when standing in a showroom shopping for their next purchase. Are brands being represented the way marketers intend them to? The point of sale is incredibly important and it’s oftentimes a mystery to marketers on how their products are being discussed.

Dealers are central to the sales cycle and provide an invaluable resource to manufacturers by handling all sales, as well as after-sales support and service. Oftentimes, brand marketers are so focused on reaching the end consumer that the dealer is forgotten in the overall product marketing strategy. This is a critical mistake that, once corrected, can pay great dividends for manufacturers’ brands.

The disconnect often happens when marketing agencies hired by the manufacturer are far removed from the dealers selling the product. An effective communications strategy will identify dealers as a primary audience and account for them specifically. 

Dealers have intimate understanding of consumer needs and wants in the ever-changing marketplace. The key to unlocking a more effective marketing strategy? Understand the vital role dealers play in maintaining close relationships with your customers and value the insights they can provide. Read More


Monthly Reader Poll

Rebuilding Efforts
Hurricanes Harvey, Irma and Maria wreaked havoc across the U.S., Puerto Rico and the Caribbean this fall, leaving behind a path of destruction in lives, homes and businesses. In that short time, the storms caused millions of dollars in damage that will take months, if not years, to recover from. 

We know that many in the fenestration industry will be involved in the rebuilding process and want to hear more about your experience to include in our coverage of rebuilding efforts. Start by weighing in on this month’s poll and posting your comments. And, those that were particularly impacted by the storms or heavily involved in the recovery efforts should send an email to our editorial team so we can include your comments in an upcoming issue of Window & Door.

For manufacturers and dealers that will play a part in the rebuilding efforts in the aftermath of the hurricanes and floods this year, what is your biggest challenge or concern?
Shortage of supplies/materials/finished products
Not enough skilled labor to keep up with volume
Not enough capacity to also serve core customers/market
Tightening of current standards and codes
No concerns
Other (post in comments section)


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