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W&D Weekly
November 8, 2017
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From Window & Door Magazine
Best Practices for Bulk Emailing
When executed properly, email marketing is a powerful tool. However, if a company is lackluster about its e-marketing efforts, there are pitfalls that can have severe consequences on business communications. Read More 
Last Call: WinDoor Product Preview
Companies exhibiting at WinDoor North America are encouraged to submit information on the products they will display at the show for an exclusive product preview on The deadline for entries is this Friday, November 10. Submit Product Information

More News
Veka Group, NCL Group Enter Strategic Alliance
Stürtz Welcomes New Investment Partner
GOP Unveils Tax Reform Framework; Industries Respond
Housing Market Grows Even as Housing Production Lags
Western Window Systems Introduces Series 7950 Aluminum Bi-Fold Door
Quanex Promotes Technical Services Team Members
Product Spotlight
See It at Greenbuild: First and Only Operable AW-Rated PVC System

Engineered for mid- and high-rise commercial buildings and for both new construction and replacement projects, Quanex Building Products’ Mikron C3-11300™ is the first and only operable PVC AW-Rated system. Mikron C3-11300 offers an optimal mix of strength, energy-efficient performance and aesthetics, and Greenbuild is your chance to experience it firsthand. Don’t miss it in booth #618!

The Talk

By Madeleine MacRae

Video is not a fad. It is no longer a “nice-to-have” addition to your business. Video is highly relevant now and it is the key to the future.

Consider that, according to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, “every second, a million minutes of video content will cross the [global internet] by 2021.” Those that want to stand out from competitors must integrate video into sales and marketing pipelines.

Using video to market your business is a step that many companies have already taken, but using it to accelerate and improve the buying process hasn’t been as natural a leap. This is why it’s a potential game-changer for those who embrace it. Read More

Poll Results

Rebuilding Efforts

The hurricanes that swept across the nation this fall caused tragic loss of life, and stunning damage to homes, businesses and infrastructure. The fenestration industry has responded with donations and other assistance and is gearing up to tackle the rebuilding process. 
We asked Window & Door readers what factors would most impact their ability to help with rebuilding. Nearly half reported that finding enough skilled labor to keep up with the volume of work is the biggest concern, followed by a shortage of supplies, tightening of current standards/codes and not enough capacity to also serve core customers. 
Click here to see the full results of the poll. Click here to see coverage on the impact and recovery efforts of the 2017 hurricanes. 


Monthly Reader Poll

Industry Pulse

The latest Industry Pulse survey is now open. The purpose of this important study, results for which will be presented in the January/February 2018 issue of Window & Door, is to provide insight on industry-wide trends and expectations. In lieu of our monthly poll, we’re asking the readers to participate. 

In 2018, where will you focus your product-development dollars?
Click here to vote in the Industry Pulse Survey.




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