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W&D Weekly
November 29, 2017
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From Window & Door Magazine
Reduced Requirements for EEROs
With regard to the 2018 International Codes, one of the biggest disappointments for the fenestration industry is a reduction in the number of emergency escape and rescue openings required for sleeping rooms in the basements of multifamily buildings and single-family homes. Read More
More News
MFM Building Products Unveils New Website
New Home Sales Reach 10-Year High
Robust Growth Predicted for Residential Construction Starts
WDMA Offers Free Webinar on Surface Treating
Product Spotlight
Exterior Color Technology That Absorbs Less Heat
Unlike painted vinyl, Quanex Building Products’ SuperCapSR™ Exterior Color Technology is 12 times more scratch resistant—and absorbs less heat to help prevent heat-related profile distortion. It is a patented, co-extruded colorant system, creating a molecularly fused color layer that becomes an integral part of the profile. SuperCapSR is field weather tested in Florida, Arizona and Kentucky, and meets AAMA 614 color-hold standards and AAMA 615 durability standards.
The Talk

by Welton Hong, Ring Ring Marketing

For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site's design and operations be optimized for these devices.

This is more important than ever with the imminent implementation of Google’s mobile-first index, which it reportedly has been ramping up in the last few months, and will continue to do so in the coming months.

Benign as the name might sound, the mobile-first index is huge. It means that Google will no longer view web pages from the desktop user's point of view. It will now crawl the web as a mobile user, treating mobile versions of each page as the primary page to index. Even those that have amazing search-engine optimization for the desktop version of their window and door site won’t get the premium rankings they’ve seen unless they optimize for mobile. Read More


Monthly Reader Poll

Issues surrounding the labor market are among the top concerns for employers in the fenestration industry. The impact of the Great Recession, a workforce approaching retirement age, and a lack of job seekers in the fenestration and construction fields have each contributed to historic shortages in the labor pool. Employers must get creative about how to address labor issues and are utilizing a variety of methods to find suitable candidates.

Post a comment and weigh in on this month’s poll. We would also love to hear from you directly about your experience; email our editors Kelly Smith or Emily Thompson.  

What methods are you using to recruit employees?

Select the primary method you use
Outreach to local schools
Job fairs
Veterans' organizations
Former inmate programs
Other (please provide details in comments)

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