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W&D Weekly
December 20, 2017
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From Window & Door Magazine
IBS Product Preview
The National Association of Home Builders will host its annual International Builders’ Show Jan. 9-11 in Orlando. A number of window and door manufacturers and even some fenestration suppliers will exhibit at the show. Preview the Products
Happy Holidays from Window & Door
WDweekly will return Jan. 10, following the holiday break. Best wishes for a safe and happy holiday season from the Window & Door staff!
AOC Podcast Features Interviews from GlassBuild America
Builder Confidence Ends 2017 on a High Note
OSHA Extends Acceptance of 2016 Injury, Illness Reports through Dec. 31
Florida Window & Door Acquires Indian River Glass
Arrowhead to Distribute Loewen in Oklahoma
Assa Abloy Appoints New President and CEO
Premier Building Solutions Adds Staff
Product Spotlight
Exterior Color Technology That Absorbs Less Heat
Unlike painted vinyl, Quanex Building Products’ SuperCapSR™ Exterior Color Technology is 12 times more scratch resistant—and absorbs less heat to help prevent heat-related profile distortion. It is a patented, co-extruded colorant system, creating a molecularly fused color layer that becomes an integral part of the profile. SuperCapSR is field weather tested in Florida, Arizona and Kentucky, and meets AAMA 614 color-hold standards and AAMA 615 durability standards.
The Talk

by Welton Hong, Ring Ring Marketing

Regular readers of my articles know I have a one-word answer for any small business looking to improve search engine optimization: content.

It's really that simple. Yes, you can do many other things to improve your window and door website's SEO, but nothing matters more than content. Many say content is king—I think it's the entire royal court. Nothing makes the search engine "spiders" happier than websites that are rich in original, relevant content and that organically include top-performing keywords for, in our case, windows and doors.

Other than well-written, feature-rich descriptions of your window and door products and services, what's the best way to infuse your site with lots of great content? A blog, of course. But here is where a lot of small businesses get nervous. Read More

Monthly Reader Poll

As the labor crunch continues, employers are utilizing a variety of methods to find suitable candidates. According to our monthly poll, 38 percent of readers are using job fairs to recruit employees. The second most popular hiring strategy among participants is apprenticeships and internships at 25 percent, and 21 percent reported they are reaching out to local schools to find new talent. See the full results here and be sure to read the January/February issue of the magazine that contains the 2018 Employment Outlook.
*Do you have a story to share about your experiences wading through the labor pool? Our editors want to hear from you. Email Emily Thompson with your comments.

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