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W&D Weekly

February 14, 2018
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From Window & Door Magazine
Housing Outlook: An Industry Poised for Expansion
The general forecast for the construction industry at large continues to grow. Dodge Data & Analytics recently released its 2018 Dodge Construction Outlook, which predicts that total U.S. construction starts for 2018 will climb 3 percent to $765 billion. Read More
 
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News
PGT Innovations Adds Leadership
 
Roto Named 2018 World Market Leader
 
Value Windows and Doors Launches iQuote
 
Window City to Complete First Passive Building Project in U.S.
 
Product Spotlight
Stasis by AmesburyTruth
AmesburyTruth introduces Stasis, a new 1/2-inch inverted constant force balance system. The system is non-handed to reduce inventory and keep purchased SKUs to a minimum, according to the company. A two-piece top clip design gives a robust coil-to-clip attachment and allows room in the jamb pocket for the tilt latch to pass by. 
 
The Talk

by Welton Hong, Ring Ring Marketing

Pay-per-click advertising campaigns—in particular, Google’s PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results pages. The fact that PPC advertisers can tweak ad copy on the fly and make it go live almost immediately is also a plus. 

But a question I often hear from my window and door clients is whether pay-per-click ads affect organic (unpaid) search results. Will they help a window and door business leapfrog competitors in the standard rankings for local search? The truth is a little more complicated than a yes/no answer. Read More


Monthly Reader Poll

Manufacturer/Dealer Partnerships

The relationship between manufacturers and dealers is vitally important to both segments of our supply chain. A strong, healthy partnership can translate into a stronger business for both parties, leading to increased sales and an improved bottom line. Creating and maintaining that business partnership requires commitment from both sides. We want to hear insights on the topic from manufacturers and dealers. 

Weigh in on this month’s poll, post a comment and/or send an email with any thoughts on the subject. We may use your input in an upcoming article. 

What do you find to be the most important aspect of the manufacturer/dealer relationship?

What do you find to be the most important aspect of the manufacturer/dealer relationship?
Logistics/distribution
Product training and support
Marketing and lead generation tools
Loyalty incentives/geographic or brand exclusivity
Other (post in comments)



 

 

 

 
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