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W&D Weekly

March 20, 2019
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The Latest
Investing in the No. 1 Asset

As industry demand rises and the labor shortage and struggle to keep top employees continues, companies now, more than ever, feel the need for good people. Ensuring people know their value could be a key element to alleviate some of the pressure, but just saying people are the most important asset isn't enough. Actions from top management all the way through the manufacturing line can affect positive change within a company culture. Investing in people can impact employee recruitment, retention and overall success. Read More

More News
Builder Confidence Holds Steady in March
Chelsea Building Products to Open Texas Facility
Andersen Expands LuminAire Retractable Screen Door Availability to Authorized Dealers
Western Window Systems Announces New Multi-Slide Door
Robert Doyon to Retire from Atis Group
YKK AP America Hires Lawrence Soto to Expand Western Regional Presence
The Talk

Welton Hong

Last year, Google declared that if it discovered any “review gating” by businesses after April 12, 2018, any reviews posted after that date could be eradicated. Review gating is when companies put together a system that gets potential reviewers to reveal whether they want to post a positive or negative review. If they select the positive route, the reviewer is sent straight to a place where they can leave a review. If they select the negative route, they are effectively detoured away from posting a review, forcing the reviewer to contact the business directly instead.

Seems logical, right? With as many as 84 percent of people using reviews to help them make a purchasing decision, no company wants negative reviews dragging them down. But Google viewed review gating as cheating the system and depriving online searchers of an honest look at consumer interactions with a given business. And while in theory, businesses that only receive positive reviews come off looking better, the reality is that consumers actually trust businesses more when they have a few less-than-perfect reviews. Read More 






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