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W&D Weekly
March 27, 2019
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The Latest
Best-selling Door and Window Systems

Although brand recognition contributes to what makes a window or door system a best seller, the market a dealer operates out of and sells in also plays a role, according to members of the Window & Door Dealers Alliance. Success often comes down to how the business is marketed and what sales processes are in place. Talking to peers and suppliers can help dealers take steps to fine-tune their own practices and boost sales. Read More

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Soft-Lite Windows Names New Mid-Atlantic Regional Sales Manager
US Congressman Joe Courtney Visits Roto to Discuss Tariffs and Workforce Development
The Talk

Michael O'Brien

A home’s windows, doors and skylights exist for a number of reasons—to provide ingress and egress, sunlight and fresh air are some of the most obvious. But today’s savvy homeowners want more than just some panes of glass to let light in, or a panel that swings open to allow entry. Modern consumers want to: minimize the costs of heating and cooling their homes; increase daylighting; stay green; be protected from the elements; add an element of beauty and style; and ensure a long-lasting product. All of this, while staying within their budget. In short, they want the best-made windows and doors their money can buy.  

So what’s behind that caliber of product?  

1. High performance.  

Windows, doors and skylights should be performance tested, both in development and routinely in production, including in extreme conditions to ensure durability of every component and finish. The best-made products go through a rigorous design process that combines architectural authenticity and expert engineering. 

2. The highest-quality materials.  

Every manufacturer will offer products in varying price ranges, but for each of those ranges, a consumer should feel confident they are getting the best quality for their money. For example, for a window or skylight (or a door with glass panels), that means using the best glass technologies for energy efficiency, optimal light admittance and ease of maintenance. Read More 






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