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W&D Weekly


May 29, 2019
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The Latest
Top 100 In Perspective

Acquisition-driven growth remains a primary strategic initiative for window and door companies, with valuation premiums paid for assets that bring portfolio diversification, margin expansion and access to new markets. The 2019 Top 100 list illustrated that trend, as it reflected several major transactions in the past year. Read More

Submit Your GlassBuild America Products
The August issue of Window & Door magazine, an official publication of GlassBuild America, will showcase the products to be displayed during GlassBuild America: The Glass, Window & Door Expo, held Sept. 17-19 in Atlanta. To be included, exhibitors must submit product information by June 12. Submit Your Product 

More News
WDDA Names Keynote Speaker for Window & Door Dealer Day
Window & Door Magazine Accepting Nominations for Crystal Achievement Awards
NAHB's Home Building Geography Index Shows Single-family Growth Limited to Exurbs
Tremco Expands Residential Window Technical Sales Team
HIRI Summit Early Bird Registration Ends Soon
Product Spotlight
Blink® Blinds + Glass by ODL

Blinds between glass are the modern alternative to traditional blinds. And Blink offers the highest quality materials, modern design and short lead time—backed by ODL’s 20 years of experience. Their sleek design is low-maintenance, easy to clean, allergen-reducing and safe for kids and pets. Blink Blinds + Glass fit most windows and doors, and with custom sizes and multiple color options, you’ll always find the perfect fit for your project. Learn more at  

The Talk

By Rich Harshaw

I’ve met exactly one marketing genius in the remodeling industry since I began specializing in remodeling marketing in 2005. His name is Brian Elias, the charismatic owner of Hansons Windows in Detroit. He’s built an impressive business somewhere in the neighborhood of $70 million a year—not by having better products or service than everyone else—but by lapping the field in marketing.

I had breakfast with Brian a couple years ago at a hole-in-the-wall diner near his office. What impressed me most was not Brian’s grand plans (he has many) or his mountains of success (ditto); what caught me totally off guard was how everyone in that diner reacted to him.

This window salesman-turned-TV-star had the entire diner craning their necks and pointing fingers. The waitress was clearly star-struck—she asked for his autograph (no kidding), and requested a picture with him so she could text it to her daughter. The commotion was about on par with what you’d expect from say, Neil Diamond or Chevy Chase. And we all thought the Kardashians were famous for no reason… this is a guy who sells windows, siding and roofing for a living. Read More






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