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W&D Weekly


 
 

June 5, 2019
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4 Key Changes in Buyer Habits

Personalization, voice search, speed and polarity are coming down the marketing pipeline. As long as the goal remains to make the customer's life easier and connect with them on a relational level in the process, companies will win. Read More

 
Enter the Crystal Achievement Awards
Window & Door is now accepting nominations for the 2019 Crystal Achievement Awards, which will be featured in the October/November issue. The program recognizes residential window and door manufacturers and component suppliers for their contributions to the industry. The deadline for all nominations is Friday, June 14. Complete the Nomination Form
 
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Milgard Vinyl, Wood and Fiberglass Windows Awarded Best in Western US
 
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Remodeling Industry Poised for Strong Growth Through 2021, RRI Finds
 
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Product Spotlight
Trust Super Spacer® from Quanex

For 30 years, Super Spacer® from Quanex Building Products has delivered unmatched reliability and performance for thermally efficient windows and doors all over the world. In its 30th anniversary year, Super Spacer continues to offer beautiful sightlines, enhanced performance and superior compatibility with modern automated equipment for highly efficient fabrication and production. Trust Super Spacer to meet your toughest challenges with reliability, performance and unmatched support from the Quanex team. Learn more about Super Spacer at www.Quanex.com

 
The Talk

By Rich Harshaw

Editor’s Note: Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, Sept. 16, in Atlanta. Click here to find out more about the event and to register. 

Last week, I wrote about how Brian Elias has the whole marketing arena figured out in our remodeling space. I also laid out the six functions that businesses need to figure out in order to thrive, noting that almost nobody figures out the marketing side of the business.    

Most company owners I talk to either handle the marketing themselves and/or have a “marketing person” that is essentially a glorified traffic control cop (coordinates mailings, places ads with publications, contracts with website companies, etc.). 

Almost never is there a bona fide marketing expert involved in the mix. There’s nobody who really understands how to write ads that sell. Or create web copy that converts browsers into prospect and prospects into customers. It seems like everyone in the industry learned their marketing from “the company they used to work for” or from “looking around and doing what everyone else is doing.” Read More



 

 

 

 

 
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