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W&D Weekly

 
 

August 14, 2019
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The Latest
The Age of Automation

As automated machinery continues to infiltrate the front lines of factory floors, manufacturers are responding with suitable products for all clients—those just entering the automated space as well as clients who request fully integrated systems. Read More

 
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More News
J.D. Power Ranks Window and Patio Door Manufacturers, Retailers
 
Quanex Plant Hits 1 Million Hours Without Lost Time Injury
 
PGT Innovations' Team Donates More Than 1,900 Pounds of Food to Nonprofits
 
Karen Wegert Joins NGA as Associate Director of Technical Services
 
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Product Spotlight
Trust Super Spacer® from Quanex

For 30 years, Super Spacer® from Quanex Building Products has delivered unmatched reliability and performance for thermally efficient windows and doors all over the world. In its 30th anniversary year, Super Spacer continues to offer beautiful sightlines, enhanced performance and superior compatibility with modern automated equipment for highly efficient fabrication and production. Trust Super Spacer to meet your toughest challenges with reliability, performance and unmatched support from the Quanex team. Learn more about Super Spacer at www.Quanex.com

 
The Talk

By Welton Hong

Organic reach on Facebook—that is, how much of your target audience sees "free" social posts—is now simply dismal. As a percentage, it's hovering in the low single digits, often as low as just 1 percent.

That means only a few (often literally only three or four people) see your window and door business posts unless you take some action. And by action, I mean digging into your marketing budget. The best way to boost reach on Facebook is by paying for advertising.

This isn't a new trend. Facebook's been shutting the window on organic reach for some time. Between October 2013 and February 2014, changes in Facebook algorithms meant businesses lost around 49 percent of organic reach on average. In 2016 and 2017, more changes reduced reach by another 52 percent from that already diminished number.

Why can't you connect organically with more customers on the social media platform? Read More



 

 

 

 

 
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