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W&D Weekly


November 6, 2019
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Masterminds: The Power of the Inner Circle

Our inner circle comprises the people to whom we most frequently and freely give access to our most precious and non-renewable resource: our time. They have our ear and they profoundly impact us whether we are consciously aware of it or not. Most business owners don’t consider their inner circle as a key indicator of their potential and, as such, they leave it to chance. But true peer groups understand who all of their members are as business owners. Members provide insight and perspective from their own successes and failures along the way. Peer groups help validate assumptions, gain clarity on ideas and open members’ minds to a new perspective or two. Peer groups are one of the most overlooked power moves to business success. Read More

Last Chance: Submit your WinDoor Product Preview
Window + Door is accepting submissions for its 2019 WinDoor Show Product Preview. Submit your WinDoor product by Friday, Nov. 8, to be included in this free editorial section. Submit Your Product Here
More News
Marvin Merges Cortland, N.Y.-based Operations with Newly Acquired Enfield, Conn. Facility
Passive House International Awards Cascadia Universal Series for Aesthetics and Innovation
Pella Mid Atlantic to Host Grand Opening of New Experience Center
Construction Starts to Decline in 2020, per Dodge Outlook
The Talk

By Welton Hong

It’s safe to assume that the majority of consumers have used social media to communicate with a business. And, a 2018 study by GlobalWebIndex found that more than half of social browsers use social media to research new products and services. Thus, social media marketing is a must to compete online today, but window and door companies without a comprehensive strategy may find they aren't getting the ROI they desire from these channels.

Here are five steps to a social media strategy that helps you engage your audience and drive increased conversion rates. Read more 





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