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W&D Weekly

 
 

January 15, 2020
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The Latest
International Builders' Show Product Preview

Design & Construction Week, featuring the co-location of the International Builders’ Show and the Kitchen & Bath Industry Show, opens next week in Las Vegas. This mega-event will feature 600,000 square feet of exhibit space, which will showcase the latest products in the residential building space. Window + Door magazine will be reporting live from the event on Twitter and Instagram. Preview the Products

 
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More News
NAHB Chairman Greg Ugalde Issues Statement about Joint Employer Rule
 
NFRC's FenStar Program Awarded ANSI Certification
 
Kolbe Expands VistaLuxe Collection to Include All-aluminum Windows and Doors
 
NGA Announces Conference Name Change
 
Soft-Lite Launches New Website
 
The Talk

By Welton Hong

You probably already know that search engine optimization and social media aren't optional in today's market. But do you know some of the most important considerations that go into home improvement marketing via these channels?  

For search, one of the most important things to consider is intent. Intent is the goal of the search—what the person hopes to find. Google divides intent into three broad categories: information, navigation and transaction.  

Informational searches want to find out something, such as what types of windowpanes are an option or how to measure for a new door. Navigational searches are usually looking for directions to a local business. Transactional searches include an intent to act or buy—examples might include "cost of new storm doors" or "where to buy windows."  

Window and door companies can maximize traffic from organic and paid search marketing by targeting on-page and ad content to intent. Read more

 



 

 

 

 

 
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