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W&D Weekly


April 29, 2020
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The Latest
GlassBuild America 2020: FAQs

As COVID-19 continues to impact everyone and everything, the National Glass Association is sharing what we know and what we are planning for in this new FAQ document. Read More

NOW and NEXT Webinar Starts at 1 ET: Protecting your Business
As part of NGA’s new webinar series—NOW and NEXT: Surviving the COVID-19 Crisis—business coach Madeleine MacRae presents the five steps business owners need to take to protect their business. In the 45-minute session, attendees will learn how to: get a solid handle on baselines like cash-on-hand and their project pipelines; find and use financial support; plug profit leaks and make smart cuts; preserve potential customers and make smart, substantial changes to business as usual. Register For This Free Webinar
Tools and Best Practices for Communicating with Customers
Among the challenges currently facing fenestration businesses is how to best communicate to maintain relationships with existing customers and partner companies and how to attract new business. Now is more important than ever to understand how customers want to communicate, and to know the best practices and tools available to do so. Read More

COVID-19 News and Resources
Emergency Financing Options
Senate Approves Package to Add Funds to Small Business Lending Programs
COVID-19 Economic Update: Indicators Provide Clearer Picture as States Consider Re-opening
USO Receives Donation from the Friese Foundation for COVID-19 Response
Industry News
Therma-Tru Fabricates Face Shields for Ohio Healthcare Workers
PGT Innovations to Hire Over 150 New Employees Across Florida Facilities
FGIA Transitions Summer Conference to Virtual Event
The Talk
Helping is the New Selling
By Laurie Cowin

In world where technology is permeating every area of life, it’s harder than ever for sales and marketing professionals to break through the noise, said Zach Williams, founder and CEO of Venveo, on a webinar on April 16 titled “Virtual Selling Tactics to Reach New Customers.”  

Marketers are tasked with finding new ways to get in front of potential customers and communicating messages that resonate. And, with people remaining home under coronavirus-induced shelter-in-place orders, organic reach is incredible right now. More people than ever are online and the time is ripe for marketers to reach new prospects, but the message has to be right.  

“Helping is the new selling,” says Williams. “You have to find new ways to help people in order to get through the noise.” Even though many potential contacts may not be ready to do business right now, Williams emphasizes the importance of using this time to build contacts and “create relational capital you can use down the road.”  

Williams shares tactics for how professionals can best leverage Instagram and LinkedIn to create new contacts. Read More on How to Leverage Instagram and LinkedIn as Sales and Marketing Tools 






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