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W&D Weekly


July 1, 2020
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The Latest
GlassBuild Connect is Coming This September

GlassBuild Connect, an entirely new glass and fenestration online experience, will be held Sept. 1-30. GlassBuild Connect will showcase exhibitors' products and services for buyers and prospects to explore. Online attendees will also have access to educational events, economic and trends forecast presentations, product demonstrations, and other informative programming throughout the month. Read More

State of Fenestration Manufacturing Report
Exclusively from Window + Door, this current state of industry report documents operational changes within fenestration and provides a look at relevant statistics from NAM and the annual Top Manufacturers Survey. Read More
More News
Deceuninck Names New President and CEO
Piqeur to Be Appointed Managing Director of Deventer
Kyle Hendrickson Joins Soft Tech
FGIA Virtual Conference Highlights Leadership, Manufacturing and Management during COVID-19
The Talk
The Power of Words
By Welton Hong

Power words are those that plant an immediate seed in the reader. They spark curiosity, worry or urgency, making a person more likely to click through to find out more. Strong online marketing uses power words like a seasoning: lightly and in conjunction with all the best ingredients.  

Where Do Power Words Go?

Powerful language—content that conveys your message quickly and appropriately and helps the reader see your products and services at work in their lives—should be the aim of all your marketing content. But specific power words don't have to parade through every paragraph. Instead, concentrate on ensuring they're present in important locations, such as:

  • Meta titles and descriptions
  • Page headings and subheadings
  • Email subject lines
  • Calls to action
  • Text for online ads 

5 Types of Power Words to Use

Power marketing words tend to run in packs—it’s not about remembering a list of individual words but about understanding how language impacts the people reading your message. Here are some types of words to consider including in your marketing. Read More 






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