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W&D Weekly

 
 

October 21, 2020
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The Latest
10 Tips for Safer Factory Floors

Expert panelists during a National Association of Manufacturers webinar earlier this year offered tips to manufacturers as they institute health and safety protocols at their plant facilities. As the pandemic continues to alter operations, Window + Door revisits these 10 tips to create a safe factory floor that focuses on containment, prevention and compliance. Read More

 
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Window + Door's annual industry pulse survey reflects on the past year and sets expectations for 2021 through insights on products, sales and employment trends, as well as how the coronavirus affected the industry and what material and supply challenges might lie ahead. Take 10 minutes today to participate in this important survey. Take the Survey
 
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News
Registration Now Open for 2021 FGIA Leadership Development Program
 
Simpson Door Joins WDMA
 
Remodeling Market "Bouncing Back," Latest LIRA Shows
 
Houzz Barometer Reflects Home Renovation Market Recovery
 
Housing Starts, Builder Confidence Surge
 
The Talk
Helping is the New Selling
By Laurie Cowin
In a world where technology is permeating every area of life, it’s harder than ever for sales and marketing professionals to break through the noise. Marketers are tasked with finding new ways to get in front of potential customers and communicating messages that resonate. And, with people remaining home under coronavirus-induced shelter-in-place orders, organic reach is incredible right now. More people than ever are online and the time is ripe for marketers to reach new prospects—but the message has to be right. 
 
“Helping is the new selling,” says Zach Williams, Venveo. “You have to find new ways to help people in order to get through the noise.” Even though many potential contacts may not be ready to do business right now, Williams emphasizes the importance of using this time to build contacts and “create relational capital you can use down the road.” 
 
Williams shares tactics for how professionals can best leverage Instagram and LinkedIn to create new contacts. Read More



 

 

 

 

 
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